You see things differently through a camera lens. It helps you focus on the unexpected. It’s like seeing the world anew.
But in this pan-European launch campaign for Canon’s 650D DSLR camera, photography isn’t just about what you see. It’s about what you feel. After all, a camera just captures an image. Only your eyes can take a photograph.
The results were just as beautiful as the photographs. Canon dominated dSLR sales that year, with a staggering 49.2% of sales - easily beating Nikon and Sony.