Sprinkling some magic on The World’s biggest hotel loyalty program…
We set out to capture the magical feeling of an unexpected free vacation, earned through hotel loyalty points.
Enter the Wyndham Rewards Wyzard, an enchanting character who transports you to destinations you never thought possible.
The Wyzard had a magical effect on Wyndham Rewards. Participation in the program jumped 70%. A million new members signed up across the world. Awareness jumped to the highest level ever. And on social media, engagement beat Hilton and Marriott for the first time.
